Stop the Drop-off: From Sign Up to Sale

Hosted by Karina Karn

In this video

What you'll learn

Identify where your funnel is leaking buyers

Understand why interest is high but your revenue stays flat.

Decode why users sign up but never actually buy

Align messaging to fix the disconnect between "looking" and "buying".

Accelerate the 'Value Perception' moment

Shorten the path to purchase for both Demo and Trial-led models.

Map your conversion-killing friction points

Pinpoint exactly where users lose momentum and drop off the radar.

Master the Triple Sail Framework™

Apply a strategic model that finally moves the needle.

Why this topic matters

You’re getting traffic and signups, but they aren't turning into revenue. Something in your funnel is breaking, and it’s usually the gap between your promise and the user's perception of value. We’ll pinpoint exactly where buyers drop off, why they lose interest before they commit, and how to fix your existing journey to turn signups into paying customers. We'll fix the conversion engine to scale.

You'll learn from

Karina Karn

SaaS Growth Strategist | Customer Psychology Author

I help B2B founders fix the revenue gap between sign-up and sale. Using customer psychology and 14 years of GTM experience, I identify and solve the strategic friction that causes buyers to drop off. My work has been featured in Bloomberg Terminal, I advise a research network used by Fortune 500 brands, and I've delivered keynotes and workshops internationally. I hold a Master's from a leading European university and am the author of Why Customers Choose.

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Turning Signups into Users: Fix Your Revenue Leaks Fast

Karina Karn

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