Salesforce

Microsoft

Natalia Burina

AI Founder | ex Venture Partner @ Storm | ex-Meta Responsible AI Product

B2B Product Managers: Shipping AI to Production

AI Product Leader ex Meta AI, Salesforce

See what's working, what's stuck, and where reality diverges from the narrative. Come learn from B2B PMs shipping AI now

Learn what B2B AI PMs are working on in 2026

Get a working framework for evals, observability, model drift, and feedback loops, the work that starts after launch.

Design B2B AI for production: evals, drift, feedback

See how incumbents like use 20 years of SOC2 and trust to beat AI-native startups and how to apply that thinking.

Turn compliance into your strongest competitive moat

Walk away with the skills, the AI fluency, and the job search plan to break into product management in 5 weeks.

Cohort 3 May 2026

20+ YoE | 8+ Yrs Teaching | 5K Students 

Linktree

Kajabi

Expedia Group

Harvard University

Melbourne Business School

David Wang (Product Dave)

20 YoE PM | 8 Yrs Teaching | 5K Students | 300+ Success Stories | 

Cohort 23rd March 2026

This 5-week course is designed for Engineers, Designers, BA's, Analytics teams, Operations, and product-adjacent professionals who want to move into product without starting from zero.👉 This course teaches the PM Foundations first, then we'll use AI to execute.(This is a highly curated, 12-person course, not a 500-person class, where you get lost in the noise)What you'll learn:By the end, you won’t just say “I want to be a PM”.You'll walk away with a PM portfolio case study, reviewed by me, that shows how you think, how you make decisions, and how you turn messy problems into clear product work.You’ll work through the same artefacts product teams use in real companies: Customer Research, Market Dynamics, PRDs, North Star Metrics &amp; Product Roadmaps.You'll also build an AI Product You can use in your interviews.-What you'll get:<ul><li>Certification from Product Academy</li><li>5 x Weekly live workshops to build real skills</li><li>5 x 30 min 1:1 private coaching</li><li>Full Miro board of PM tools and frameworks</li><li>AI prompt library to speed up every step of PM work</li><li>Career Happiness Refund: If you're not happy, you'll get 100% refund anytime in your career.</li></ul>

Build the Product Thinking, AI fluency, and Product Proof to Land Your PM Role

Understand Where You are in Your PM Transition Path

Develop the Product Sense Companies Test for in PM Interviews

Make Product Trade-offs That Get Buy-In From Executives

Vibe Code a Real AI Product From Scratch in a Live Class

Land Your First (or Next) PM Role With a Networking Strategy

Product thinking needs real workplace judgement. This course promotes learning from each other's real-life experiences. 

Must be a Mid-Career Professional | 4+ Years of WORKING experience

We use real examples from tech companies and tech products; otherwise, you'll get lost in the concepts.

Must work in tech or tech-related products

Mid-Career Pros Hitting Career CeilingsPeople moving into PM who want practical product thinking &amp; real skills to show their ability

Unofficial PMs - Engineers, Designers, Program Managers, BAs, and SalesFolks who touches product work and wants to define WHAT to build

PMs who needs to stay relevant in the AI eraCurrent PMs who want to remove low-level work and use AI to operate with more impact.

Build a working AI system connected to your real PM tools - research, prototypes, evals, and automation in 4 weeks.

20 years in product. 200+ PMs coached.

Indeed

Bazaarvoice

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Founding Cohort

Cohort 2

Every PM has tried AI by now. Most stopped with chatbots.You've pasted in a PRD. Maybe you even ran a competitive analysis once. But none of it stuck. You don't have anything connected to your actual tools. It's better than before, but still clunky. The gap isn't knowledge. It's that nobody taught you how to build it - and the LinkedIn posts and tiktok videos are just one video after another of what could be. You've got to take it from reading/watching to DOING.Week 1: Run a competitive analysis in 20 minutes that used to take half a day. Build a reusable skill so the next one takes &lt;3 minutes.Week 2: Learn what evals are and why they're the skill that separates AI tinkering from AI building. Build a practice set that tells you whether any AI output is good enough to ship.Week 3: Wire Claude into your actual stack - Slack, Linear, GitHub, Google Docs. Build a clickable prototype from a PRD and test your skills on live data instead of copy-pasting.Week 4: Chain it all into a PM operating system that runs on a schedule.We start from zero. Pre-work covers the terminal, prompting, and your first skill before the first session.You don't leave with notes. You leave with a working system.

Build AI workflows connected to your real tools, tested on your real work.

Do PM research in 20 minutes that used to take half a day.

Learn to Eval AI output - not just doing a vibe-check

Connect Claude to your tools and build a working prototype

Build workflows that run on a schedule

Start from zero. No coding experience needed.

Learn by doing your actual job, not case studies.

If you believe that AI is a fad and is going away, this isn't for you. We are building for the future of product work.

This course is NOT FOR everyone

If you're in product, TPM, design, or engineering and want to bulid AI into your actual workflow, this is the right place.

This IS for Product and adjacent roles like TPM, Design, Engineering

You don't need to be perfect. You need to be willing to build, test, and iterate. That's the whole course.

Are You Ready To Try, Fail, Learn, and then Try Again?

The PM who tried AI and hit a wall. You've used some of the chats, but nothing has stuck. You need a system, not another prompt trick.

Senior PM drowning in recurring work. Same competitive updates, same briefs, same summaries every week. You need those hours back!

The Team Lead who wants to model what's next. Your team is watching. Master AI workflows yourself first, then bring the approach to your org

Gain the skills to think strategically, lead confidently, and transform from task‑focused PM to an impactful, outcome‑driven product leader.

May 26

Director of AI 

Pepsi

Intel

Swarovski

Jukin Media

Dalibor Jovic

Developer‑turned‑AI director with 20 years and 200+ shipped software projects.

Leadership & Product Excellence Coach

Schlumberger

Odfjell

Tryg

TV 2

Hussam Ahmad

Product leader focused on strategy, execution, and human‑centric leadership

April 26

June 26

AI is no longer optional in product work.Stakeholders ask for AI features.Executives talk about “AI strategy.”Customers expect smarter products.And PMs are stuck in the middle, expected to lead AI decisions without clear guidance, shared language, or proven patterns.Many PMs are asking:<ul><li>Where does AI actually create value?</li><li>How do I avoid chasing AI hype or shipping gimmicks?</li><li>How do I design AI features users trust?</li><li>How do I turn vague AI ideas into real roadmaps?</li></ul>AI features will ship—with or without you having clarity.What PMs Must Know About AI exists to answer those questions, practically, clearly. It is not a technical AI course. It is a product leadership course for the AI era, focused on the decisions PMs are now responsible for:<ul><li>Identifying high‑impact AI opportunities</li><li>Designing AI user experiences that work in the real world</li><li>Making confident trade‑offs when AI is uncertain</li><li>Translating AI ideas into roadmaps, outcomes, and OKRs</li><li>Leading AI discussions without hype or fear</li></ul>You’ll use a simple model called ALPHA™ (explained later) to learn how to think and act like an AI‑ready product leaderThis course is built directly from the questions PMs asked in our most popular Lightning Lessons.

Stop guessing where AI belongs in your product.

Lead AI‑shaped Product Work End‑to‑End

Turn vague “AI strategy” into decisions your team can act on

Make Customer‑Driven (AI‑Savvy) Decisions

Become an AI‑Ready Product Leader

and feel some pressure to “have a plan” for AI—even if that plan is unclear right now.

You should already work on a digital product (B2B or B2C) 

You want an intro to AI/ML or hands‑on coding, don’t currently work on a product with real users
or looking for a purely technical AI course

Not a fit  if:

<ul><li>You’re a PM or Senior PM expected to contribute to AI decisions</li><li>You’re stepping into a Lead or Principal Product role</li></ul>

<ul><li>You're a project managers transitioning to product</li><li>You're a startup founder shaping your first product function</li></ul>

<ul><li>You feel pressure to “have an AI plan,” but want clarity—not buzzwords</li></ul>

Go from PM to Leader executives trust — by earning approval for AI products that deliver measurable business outcomes via the Product Model.

 3x Head of Product, 2x CEO, 1x GM

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky - ProductLedCEO

3x Head of Product |
2x CEO |
1x GM |
Led $1.3 Bn Product dept at Home Depot


March 2026

June 2026

AI is not replacing Product Managers. It is replacing the ones who cannot think.AI Product Builder — build a product using AI tools &amp; ship fast — is no longer a differentiator.So what separates the PMs companies fight to keep from those quietly replaced?The measure of success is never how many AI products did we ship.It is did we move the needle.Before you become a Product Builder, you need to be a Product Explorer™ — the ability to connect every decision to a business outcome that your executive is accountable for.A Product Explorer™ is given problems to solve, not features to build. That distinction changes how execs see you.That discipline is called Product Strategy &amp; Discovery — &amp; most PMs skip it entirely, turbocharging the feature factory. Garbage in, garbage out, faster.The PM who survives develops 3 skills:<ul><li>Executive skills to set product strategy and earn approval</li><li>Inventor skills to run Product Discovery &amp; find solutions worth building</li><li>Operator skills to scope, frame ROI, &amp; deliver the business outcomes</li></ul>Over four Saturdays, you develop all three — through the Product Model, build your own AI opportunity, &amp; a business case judged by Rocky &amp; a Fortune 10 leader.Not someday. Now.

Master the Executive, Inventor & Operator skills that make C-suite fight for PMs

Executive skill: connect every product decision to a business outcome.

Executive skill: set AI Product Strategy tied to mission and outcomes.

Inventor skill: run Product Discovery to learn what is worth shipping

Operator skill: build a Business Case that earns executive approval.

All 3 skills: pitch and earn Executive Approval under real pressure.

All 3 skills: measure success by Outcomes — not features shipped.

You've shipped at least one product or feature — this course builds on that foundation, not from scratch.

Basic product management experience

You've used ChatGPT, Claude, or Gemini at work or personally — so we can skip the basics and go deeper.

Familiarity with at least one AI tool

Week 2 discovery prototyping sessions run on Claude (claude.ai — Pro plan, USD 20/month). You will need the paid plan to build and test it

Access to Claude's paid plan (USD 20/month)

PMs stuck in Project Model — shipping what stakeholders ask, who are ready to switch to Product Model — solve problems that tie to outcomes.

Mid to senior PMs who do solid product work but struggle to connect it to what leadership actually cares about.

Product managers feeling pressure to deliver AI results but unsure how to make it count at a business level