Your First LinkedIn Customer in 30 Days
Hosted by Will Leatherman
In this video
What you'll learn
Rewrite your LinkedIn profile as a landing page
The ICP-first headline, about, and featured section that makes buyers self-qualify.
Build your first 30-day LinkedIn content calendar
Will's 3-bucket formula plus 12 ready-to-post ideas tailored to your ICP.
Write a 3-message DM sequence that books calls
Connection request to booked call — with anonymized templates that converted.
Why this topic matters
You're not bad at LinkedIn. You just don't have a system yet.
LinkedIn drives 80% of B2B social media leads. Most founders never start, post inconsistently, or write like a press release. In this session, I'll demo the 30-day system I built Catalyst's pipeline on — profile, content, DMs — live.
Want to build it with me? Join the May 20 workshop.
You'll learn from
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Will Leatherman
Founder, Catalyst GTM Agency
Why trust me?
- Built 50+ B2B content engines — clients consistently see 3–5x content output with higher pipeline conversion, because the content is rooted in real domain expertise, not researched talking points
- Former CMO at Parcl (blockchain real estate): drove a 300% increase in user acquisition through content strategy
- Creative strategist for Primark, Campari, Kate Spade, WeWork, PepsiCo, and BMW before founding Catalyst
- Built Catalyst's entire client pipeline on LinkedIn — this is the exact system, taught live for the first time
Go deeper with a course
Your First LinkedIn Customer in 30 Days
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Will Leatherman
GTM agency founder who built his client pipeline on LinkedIn content.